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Internet-and-Business-Online Article writing and marketing will build your visibility online and position you as an expert on your topic. At the very end of an article is an area for you to invite readers to leave the article directory site and come over to a site that you have chosen to share with them. This is called the author’s bio area or resource box. You must be able to write a resource box that will make readers click if you want it to be a profitable marketing strategy for your business. For your resource area to get real attention it must be compelling, have a sense of urgency, and contain a call to action. The best articles teach something about a specific topic, and then lead readers to a site where they can receive additional or follow up information. In order to do this most effectively offer something free that is directly related to what you article is about, present a clear call to action for what you want them to do, and create a sense of urgency or demand. An example of this might be: Starting a home business on your computer gives you the opportunity to choose when you will work and what you will do. To receive free information on how to get started, as well as free membership in a homepreneur training program, visit the xyz site while these charter memberships are still available. You can offer anything you want as your free giveaway, also known as an ethical bribe. Some options would be to give away an ecourse, an audio recording, a special report, or a mini-course. This must be something that the reader would want to receive right away, and would be compelled to exchange their name and email address for in order to not miss out. Send them directly from your article over to an opt-in page. This is a page that gives some information about what they will receive and asks them to sign up to have it sent to them by email. You will not be selling a product at this point. Instead, you are selling your prospect the idea of what your information could do for them. They have already read your article all the way through to the end, so you know they have an interest in the topic you wrote about. The goal is to get them to sign up so that you will be able to write to them in the future. About the Author: 相关的主题文章: